2026 Subaru Impreza Price Increases After Base Model Is Discontinued

Subaru drops the base trim for 2026 Impreza leading to a higher starting price and new standard features

Subaru is making some noticeable changes to its small hatchback cars for 2026. The automobile company has officially discontinued the base model of the Subaru Impreza. As a result of this, its price has seen a jump of more than $2,000. The starting price of the Impreza lineup is now $27,790, which is a $2,260 hike from the previous entry price.

For 2026, the lineup of Impreza includes only two models: Sport and RS. The Sport model starts at $27,790, and the RS model starts at $30,690. A 2.0-liter flat-four engine powers the Sport. It delivers 152 horsepower along with 145 pound-feet of torque. On the other hand, the RS also has a 2.5-liter four-cylinder engine. It produces 180 horsepower, which is a slight decline from before, but its torque remains at 178 lb-ft.

According to Subaru, the small drop in power is because they have tuned the engine for quicker responsiveness. Even though the engine has 2 less horsepower, it gives extraordinary power at lower rpm. Both engines have automatic transmission. However, you can still use paddles on the steering wheel to shift gears manually.

Subaru has also introduced a fresh Citron Yellow Pearl paint option and black rear badging to give the Impreza a bolder look. The automaker has added a new feature, “Auto Vehicle Shutdown”, which automatically switches off the engine after 30 minutes of idling. This modern feature will, undoubtedly, help the drivers who forget to turn off the switch.

As for safety, every 2026 Impreza has the EyeSight suite and Emergency Lane Keep Assist technology. These two technologies help drivers prevent crashes while going from one lane to another between 37 and 90 mph.

The 2026 Subaru Impreza will hit U.S. dealerships this fall and will continue to be manufactured in Gunma, Japan.