How North Americans Reacted to a Lamborghini Built Solely in Their Honor
Lamborghini marks its birthday with a 63-unit Revuelto special edition made for only North Americans in special colors.
Lamborghini recently unveiled the Revuelto NA63, and the name alone tells you everything. “NA” stands for North America, and “63” points back to 1963, the year Ferruccio Lamborghini founded the company in Sant’Agata Bolognese, Italy. And since 2026 is Lamborghini’s 63rd anniversary, the number is a birthday tribute and a production cap, all in one tidy package. Only 63 units will ever be built, and every single one will go either to the United States or to Canada. If you live in Europe, Asia, or anywhere else, you cannot buy it directly.
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So how did North Americans take this surprise?
Lamborghini doesn’t call North America its most important market out of nowhere. In 2025 alone, North America accounted for 3,347 units, almost one-third of the 10,747 vehicles Lamborghini sold globally that year.
In Q1 2025, the United States topped Lamborghini’s global rankings with 933 units delivered, nearly matching the combined total of Germany, the UK, Japan, and Italy.
When a brand does that kind of volume in a single region, a dedicated special edition is well deserved.
What Lamborghini Built
The NA63 is the standard Revuelto wearing a ceremonial suit. Lamborghini left the powertrain completely untouched. It still has the naturally aspirated 6.5-liter V12 combined with three electric motors, a 3.8 kWh battery, and a dual-clutch transmission, producing a combined 1,015 horsepower and 783 lb-ft of torque.
The changes are all about identity. Bi-color stripes run down the front hood in either red and white or red and blue, with matching accents on the side skirts, front splitter, and rear diffuser. It symbolizes the American and Canadian flags. Four color configurations are available, the hero being a deep Blu Marinus blue with bold red and white striping.
Lamborghini chose no larger wings, no exposed racing hardware, no stripped-out cabin. Instead, it treats the car as a rolling tribute to the market that transforms Lamborghini into a global luxury powerhouse.
What Collectors Think
Collector sentiment leans heavily positive and for good reason. The base Revuelto starts at around $612,000 in the US. The NA63, with its bespoke livery and collector status, will almost certainly push well past that. With only 63 units to be produced and a rich story behind the number, this is the kind of car that appreciates before it even leaves the dealership.
When the base supercar is already rare and costly, added value comes not from quicker acceleration but from the story, the limited availability, and the privilege of saying this version was built exclusively for one’s market. That logic is hard to argue with, and North American car collectors understood this immediately.
The Criticism
Some enthusiasts pushed back not on the car, but on the premise. A handful of voices across forums and comment sections pointed out that 63 cars split between two countries means only a tiny group of already-wealthy buyers will ever experience this tribute. For the vast majority of North Americans who love Lamborghinis but will never own one, this headline reads as exclusive to the point of being disconnected.
There’s also the elephant in the room. The changes are purely cosmetic. No new performance, no mechanical surprise. This remains a very wide, very expensive, and extremely fast car that only makes full sense for a tiny group of buyers. For everyone else, it’s a beautiful thing to look at from a distance.
Wrapping Up
North America welcomed the Revuelto NA63. The reaction was not a euphoric street celebration, but the people already understood their own importance and appreciated being acknowledged out loud. That’s a well-placed gesture. And Lamborghini knows exactly what it’s doing.
