Inside Subaru’s Five Year Plan
What Subaru Has In-Stock For The Days Ahead
Subaru is one of the world’s medium-sized automakers that has had a rather quiet lifestyle all along. It has done well cutting a niche and carving a market that has consumed its products with little questioning, although there have been a few selected cases of indifference.
Recently, Subaru’s new President Tomomi Nakamura outlined an ambitious five-year plan anchored on the premise of broadening Subaru’s well-to-do market. He targets at an 18%. This would magnanimously boost Subaru’s overall performance across several brands.
The man, however, has his eyes set on the next generation and he aims to reach his targets by leveraging research and development. These efforts are already being felt in the semi-autonomous and autonomous driving spectrum, with a promise to grow more hybrids. The electrification of automobiles is also a major target of by the car maker.
In trying to scale upwards, Subaru has identified key areas of weaknesses it hopes to turn around into profitability. Going into the 2020s, Subaru hopes to introduce a competitive hybrid SUV that competes steadily on a global scale. The company also hopes to invest in making its cars more response by advancing Level 2 autonomous driving systems.
These will see to it that Subaru can offer better assistance systems on the highway. In this sense, Subaru hopes to have its cars communicate better with others to reduce road accidents.
An important aspect highlighted by Nakamura is the acknowledgment that Subaru’s medium size hampers its growth.With limited resources and aggressive competitors such as Toyota and Honda, Subaru has to develop a customized approach to scale the market. The plan stretching to January 2026 might be a steadfast approach to the next level.