The Majestic, Splendid Mercedes Benz Project One
The only reason why car makers produce just a limited edition of some of its cars is to maximize the hype they create. Indeed, most of the limited edition cars are sold way before even the chassis is fully developed.
The story of the Mercedes Project One begun at the 2017 Frankfurt Motor Show. As the story goes on and about such creations, the F1-engined Project One had all 275 examples planned for production long been sold out, despite the hypercar’s pocket-emptying price tag of $2.7 million.
Bear in mind that Mercedes-AMG explained in no uncertain terms that it won’t allow buyers to flip their cars for a quick profit. Sources say that there are contractual clauses preventing Project One owners from immediately selling their prized possessions.
Mercedes-AMG is keeping a close eye on the market to detect whether their customers misbehave, much like Aston Martin is doing with the Valkyrie by prohibiting buyers from selling the build slots. It’s a similar story with Ford and its GT supercar, while Porsche introduced the 911 GT3 Touring to fight back at 911 R scalpers.
All these binding commitments notwithstanding, it is crystal clear that the special car projects are changing the landscape unequivocally. Perhaps the greatest thing about them is that at the end of it all, they deliver quality and value when they hit the road.