Classic Jaguar SS 100 Set The Company On Success Path

How The SS100 Changed Jaguar’s Trajectory

The Jaguar SS100 was a car that lifted a small company from obscurity to global fame and fortune. To see how essential this was, here is a brief background.

The company that eventually became Jaguar Cars Ltd. underwent lots of teething, growth and developmental phases, particular in the prewar period. It had begun as Swallow Sidecar Company,then graduated to Swallow Sidecar and Coachbuilding under the stewardship of partners William Walmsley and William Lyons.

It was the combined effort of these talented builders that gave the SS100 one of the most conspicuously outstanding looks in those days. After several alterations,the SS100 settled down with both a 2.5 litre and 3.5-litre engine that took only 10 seconds to hit 60mph.

In the end, this was a beloved car in its days that managed to sell well across America. Only 49 of them were exported. Over the years, it has appeared in several classic competitions around the globe winning coveted prizes.

The SS car nameplate(representing the parent company Swallow Sidecar) had lived up and served the vehicle very well. However, it is the transition to a new nameplate that change the company’s fortune for the better, allowing it to retain a slot at the luxury class cars over several generations.

Do they still make cars like this anymore? Ultimately, such cars tickle the ribs of car lovers and the memory is all too good.