Ferrari’s Most Historic Launch Ever Is Just Hours Away
Ferrari is hours away from the most significant reveal in its 78-year history.
May 25, 2026, at 10:10 PM CEST, Ferrari will pull the cover off the Luce in a ceremony in Rome. It’s Ferrari’s first-ever fully electric car. Today’s event will mark the completion of a seven-month unveiling campaign that has kept the automotive world guessing.
The exterior of the car, which has been seen only in heavy camouflage until now, will finally be revealed in full.
A Name With Intent
The word “Luce” means ” light” in Italian, and Ferrari chose it deliberately. Ferrari CEO Benedetto Vigna explained that “Elettrica would not have been an appropriate name for our vehicle,” signaling Ferrari’s intention to define this car by its character and driving philosophy rather than its powertrain.
Three Phase Reveal
Ferrari has been unusually methodical in revealing the Luce.
- Phase 1, in October 2025, disclosed the technical drivetrain specifications.
- Phase 2, held at San Francisco’s Transamerica Pyramid in February 2026, revealed the cabin and human-machine interface.
- Tonight’s Phase 3 in Rome will complete the trilogy with the full exterior design and final production specification.
You don’t need to be in Rome to witness history. Ferrari will broadcast the reveal live on its official YouTube channel at 10:10 PM Central European Summer Time.
The Numbers
Ferrari Luce comes with a dedicated 880V platform and is powered by four radial-flow permanent-synchronous motors producing 1,113 hp. The two front motors spin at 30,000 RPM and the rear two at 25,500 RPM.
Ferrari claims 0–100 km/h in 2.5 seconds and a top speed of 310 km/h. The 122 kWh NMC battery delivers a WLTP range exceeding 530 km, with 350 kW DC fast charging capable of a 10–80% top-up in under 25 minutes.
The front motor pair can disconnect entirely during cruising, which Ferrari claims improves efficiency by up to 93%. The car also features active suspension derived from the F80 supercar, along with rear-wheel steering.
Designed by Apple’s Former Chief
The interior was created by Jony Ive and Marc Newson of LoveFrom, working alongside Ferrari’s Flavio Manzoni. The result is unlike any Ferrari cabin before it. Rather than relying on large touchscreens, Ferrari opted for physical buttons, knobs, and switches to keep the driving experience tactile.
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The steering wheel draws inspiration from Ferrari models of the 1950s and 60s. A 10-inch touchscreen swivels to face either the driver or passenger, while a 12.5-inch OLED instrument cluster mimics the appearance of three classic analog dials.
The Engine Roar is Solved Differently
Ferrari has taken a distinct stance. Unlike other automakers, Ferrari has refused to use artificial engine noise. Instead, accelerometers capture the actual vibrations of the electric motors on the rear axle, which are amplified and played through the cabin speakers, creating a sound signature that evolves with speed and torque. A noise-canceling system filters unwanted frequencies and can run completely silently when required.
The Price
Ferrari has not announced an official price, but industry estimates place the Luce at around €500,000. Some reports put the figure as high as $823,000, reflecting Ferrari’s strategy to maintain extreme exclusivity in the face of a broader market cooling for battery-electric hypercars.
Not a Farewell to Combustion
Ferrari has been clear that this is not a pivot away from petrol. Vigna has stated: “This is an addition to the lineup, not a transition.” Ferrari’s 2030 strategy targets 20% EVs, 40% hybrids, and 40% combustion vehicles.
The order book already extends into 2027, with initial deliveries in Italy scheduled for October 2026. The Luce will be assembled at Ferrari’s dedicated E-Building facility in Maranello, a plant purpose-built for electric vehicle production.
Tonight, Rome gets to see the Luce for the first time. The rest of the world watches closely.
